First 30 days
- Confirm the current process and one accountable owner.
- Collect representative evidence from recent opportunities.
- Define one proportionate control and a usable completion criterion.
Assessment action guide · Outcome
Measurement & evidence
Use a balanced evidence set to make process decisions.
Objective evidence
Metric dictionary; baselines; source and owner; review decisions
Measures to baseline
Conversion; cycle time; failure cost; customer outcome; retained margin
Effectiveness test
After 30–90 days, compare the baseline with actual customer, flow, quality, risk and commercial outcomes. Record whether the control helped, created friction or needs redesign.
Evidence posture
Start with Known observations and records. Label unverified conclusions as Inferred, proposed targets as Assumed, and absent baselines as Missing. Do not claim realised value until the effect has been measured.