Customer buying process

Manage the sale around how customers decide and change.

SaleQMS does not reduce buying to seller stages. It connects customer problem recognition, stakeholder alignment, evaluation, commitment, adoption and realised value.

01

Recognise

Problem, opportunity and cost of status quo.

02

Mobilise

Sponsor, stakeholders and change readiness.

03

Define

Outcomes, criteria, constraints and process.

04

Evaluate

Alternatives, proof, risk and feasibility.

05

Decide

Consensus, authority, terms and commitment.

06

Adopt

Implementation, users and time to value.

07

Verify

Outcome, experience and retained value.

08

Expand

Learning, renewal and justified growth.

OwnerSaleQMS editorial
Expert reviewCommercial & quality method
StatusControlled · Implementation guidance
Reviewed22 Aug 2026 · event-driven
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