SaleQMS insight
The quality of a customer commitment
A high-quality commitment is relevant, clear, feasible, authorised and traceable.
Customers experience sales quality most directly through what an organisation promises and what subsequently happens. The commitment is therefore a critical controlled output of the sales process—not merely a document produced at the end.
Practical implications
- Relevant to the customer's confirmed need.
- Clear about scope, outcome, assumptions and exclusions.
- Feasible with available capability and capacity.
- Authorised at the right level of risk.
- Traceable through changes and handover.
The management question
What evidence would show that this part of the sales system is reliable, useful to customers and creating measurable business value?